这是一个价值百万的问题,假如您是小型工作室或业余工作者,您如何销售赢取工作?一般来说分两类,一类做一个非正式的销售赢取工作,例如就直接展现您以前的工作。另一类就是就是被邀请展现您以前的工作。
准备您的想法,但是。。。
假如您是销售赢取特定的工作,别跟他们所给的要求。请静静思考一下他们的产品或服务,想出一系列不同的想法来帮助他们。
我时常会做一大堆搜查关于该公司的资料,找出可以帮助与满足他们的方法。我的想法可能没有跟随顾客的要求,但是至少我通过我的想法证明了我对事情的专业,我给予我认为行得通的新角度。
除此之外,我还会准备好一系列的问题来问顾客,告诉我的顾客说我们需要做好准备工作,我认为我需要和顾客见面,认识他们以建议他们任何东西。然后根据他们的答案,我会给予有根据的创意的想法来取悦顾客。您也可以做到!
生意以人为本
在我的生意经验里,我领悟到做自己是赢取人心的关键。我不做作,不尝试假扮一些不是我的东西。我就是我。人们就是喜爱真的人。记住,人们可以看出有问题的人。
无论什么情况,当销售赢取工作时,请放松,笑笑,做自己。要亲切友好,别害怕会有什么奇怪的笑话。保持轻松,最重要的是真正感兴趣于你推销的人。 他们是你要对的人。人们只会和他们喜欢的人工作。
保持激情
你会对一些人的生意超越别人的生意而感兴趣?别装出感兴趣与热诚。相反的对这计划感兴趣。就好像您是您的顾客,看到公司的成功。多问问题,告诉您的顾客你知道他们所做的,听听他们的。通过展示真实和真诚的热情,人们就会被激发与您合作。
使用对的语言
文字有超越您想像的力量。“我”和“我们”就足以巧妙地(subtly)让顾客和您融入一个团队了。那是一个正面的文字来表现您的信心,同时也让顾客有个想法,那就是你是他们的胜利的希望,他们想要找的人。
给予成功的例子
记住,当您销售时,不只是表现出您的想法,同时也是在让你销售您自己与您的能力。您应该有几个成功的故事和计划可以提出来给顾客知道,谈谈您怎么可以帮助他们。
以我的经验,提出例子不会 毁坏整个销售。尤其是当您谈到使用想法或技巧时。举个例子,当您谈到设立一个网页时,为何不解释下您是怎么帮助增长浏览人数,让顾客了解当中的关系。别害怕展现您成功的故事。
说出您的特点USPs
每个型工作室或业余工作者都有自己的特点的。这是您的强项,可以帮你在竞争中加分。假如您有罕见的强项,把他们淘出来。让顾客知道。假如你有一些别人给不到的,请确定您告诉您的顾客。
假如您不清楚您的强项,做些市场调查。问问您的顾客为何他们要和你合作。查查您的竞争者,看看和你比较下他们缺乏什么。
预计常见的问题,并准备你的答案
一些顾客会发问关于您公司或您做法的一些问题,您需要做好准备,免得尴尬的情况出现...
"So tell us more about yourself and your background?"
This answer gives you a chance to really sell yourself. Tell the client how long you've been established, mention some big brands you've worked for, talk about your team and - most importantly - talk about why you love working with clients. Mention your passions, how you help people and don't go overboard or waffle. Practice this important 'pitch' at home and really get smart at selling yourself.
This answer gives you a chance to really sell yourself. Tell the client how long you've been established, mention some big brands you've worked for, talk about your team and - most importantly - talk about why you love working with clients. Mention your passions, how you help people and don't go overboard or waffle. Practice this important 'pitch' at home and really get smart at selling yourself.
"Can you give us a ballpark figure?"
A lot of clients will allow price to play a major factor in their decision making. My advice? Don't reveal your day rate or how much you think things will cost during a pitch. Simply say how you'll prepare a proposal and costings based on the outcome of the pitch, if they'd like to go ahead and work with you.
A lot of clients will allow price to play a major factor in their decision making. My advice? Don't reveal your day rate or how much you think things will cost during a pitch. Simply say how you'll prepare a proposal and costings based on the outcome of the pitch, if they'd like to go ahead and work with you.
"Have you had any experience in this field before?"
Your answer will be determined by whether you have experience in that particular industry. If you do, then you'll have plenty to talk about. And if you don't? Well, have a case study ready where you can demonstrate how you helped another client in an industry of which you had no prior experience. That should do the trick.
Your answer will be determined by whether you have experience in that particular industry. If you do, then you'll have plenty to talk about. And if you don't? Well, have a case study ready where you can demonstrate how you helped another client in an industry of which you had no prior experience. That should do the trick.
当您离开这销售时...
当您离开会谈时,步出门口,请别尝试讨论任何相关的事。也别说顾客的不是。
假如您胜利了?
恭喜您。
假如您失败了?
假如您失去了这次的机会,别乱,别气馁。请接受,同时发一封感谢邮件给您的顾客说声谢谢。点有如下:
Hi John,
We just wanted to email and thank you for allowing us to pitch last week.
It was great meeting you and your team, and we really hope you succeed.
Best wishes,
Katy
We just wanted to email and thank you for allowing us to pitch last week.
It was great meeting you and your team, and we really hope you succeed.
Best wishes,
Katy
Essentially, you're not complaining or expressing disappointment. You're not even mentioning that you lost. You're just keeping things light and friendly. And do you know what - people will remember you for it. Because if things go wrong with the agency they picked? Well, there's a chance they'll come back to you for being so humble and sincere.
让失败者启发您
每个小型工作室或业余工作者都有失败的例子,问问他们失败在哪里?然后您就会备启发,接着您就会明白。所有案例都涉及到人的,保持真我。